This is just the beginning
Our industry faces a challenge; connecting with consumers is becoming increasingly difficult. You have to do it where they are spending more of their time: on social media, smartphones, tablets, and apps. There, you have to hold their attention long enough to engage them in the relevant conversations that translate to ecommerce sales, or convince ...them to go to a store. We are transforming marketing, sales, operations, and supply chains as a result. It's a challenge but it's not the end goal. It's just the beginning.