Creating an Amazing Android Automotive Experiences

Creating an Amazing Android Automotive Experiences

Creating an Amazing Android Automotive Experiences

Learn how Intel is helping automakers simplify the design, deployment, and management of Android Automotive In-vehicle infotainment experiences with the Intel® Development Platform for In-Vehicle Experiences and Intel Atom® automotive SoCs.

Over the last decade, automakers have learned that digital features sell. Thanks in part to the swift adoption of smartphones, consumers now expect their cars to serve as an extension of their digital lifestyles. High-definition displays should offer touch-screen navigation, climate control, and entertainment, while mobile devices should connect seamlessly to the vehicle’s interface.

Consumers are willing to pay for these experiences. The market for IVI is projected to grow to $33.8 billion by 2022, with a compound annual growth rate of 13.3 percent.1 However, as more of these features become standard, automakers are looking to differentiate their brands with exciting new offerings—voice recognition, live streaming, and advanced connectivity options.

As the cockpit becomes increasingly complex, automakers and suppliers are looking to simplify the design, deployment, and management of IVI systems. This requires a robust OS and ecosystem of applications that can be easily customized, updated, and supported for many years down the road.

For most automakers, developing a custom, proprietary OS from the ground up is not worth the investment of time and resources. Furthermore, designing a user interface that is both intuitive and attractive requires significant research and expertise in human-machine interface (HMI) design. Finally, in order to stay competitive, automakers need to get new solutions to market as fast as possible.

Google has extended its Android* OS so that it runs seamlessly in an IVI system. It will also offer a dedicated ecosystem of apps designed for automotive. In addition, Android offers a robust set of resources to help developers customize features quickly and with little up-front cost. Android is familiar to consumers as a platform for their apps and services. It is also flexible: Automakers can design their own HMIs on top of Android that reflect their brand identity while keeping the ease of use for which Android is known.

With Android running on an Intel automotive SoC, automakers get optimized processing, the latest software versions, and security features. Intel SoCs range from power efficient to high performance. With one development effort, automakers can scale solutions from premium to volume segments using a single architecture. 

Intel works closely with Google to ensure Android is secure on all devices, including vehicles. Hardened security features, such as the root of trust through hardware back-key stores, are employed, requiring drivers to authenticate themselves when they start the car. Additionally, Intel® security technologies in the vehicle enable over-the-air software updates, providing a more secure and cost-effective way to deliver patches and ongoing support.

Together, Intel and Android deliver an industry-leading solution for IVI that positions automakers and suppliers to compete in a demanding and rapidly evolving market.

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