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Case Study: Maximizing ROI from Digital Signage Players

Pixage* Maximizes ROI from Digital Signage Players

Marketing durable goods and consumer electronics in more than 100 countries, Arcelik A.S., headquartered in Turkey, understands geographic and cultural diversity. Its household appliances are sold by a large network of dealers who might have shoppers looking for washing machines, while others in warmer areas buy air conditioners. Reaching out to a wide range of customers, Arcelik uses digital signage displays in more than 800 retailers to deliver targeted messaging—in the right place, at the right time.

Arcelik credits its use of KocSistem Pixage*, a digital signage application, with boosting sales and increasing customer satisfaction. Previously, retailers used cable and satellite broadcasts, which did not support high definition (HD) rich media; therefore, consumers were unable to differentiate full HD LCD products from conventional televisions. With Pixage, Arcelik displayed its own HD media with rich content (Figure 1 on the next page), demonstrating the benefits of the new technology and eliminating a major product education obstacle.

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